B2B companies are increasingly using explainer videos as a part of their marketing strategy and not without reason. They are a great way of communicating with the target audience. They can directly see and hear all about products and services without going through the copious written text available on the internet.

Explainer Videos - Picstory

As a result, explainer videos have become a part of marketing strategies all over the world. You can look up sites like https://www.picstory.com.au/ for more details. Here is how they can help.

  1. Longer Sales Cycles

With video marketing, you can capture the target audience of the B2B companies. More purchases of products and services result in a positive influence on the employees. The stakeholders feel more confident, and the investors are willing to reinvest for the next cycle. With explainer videos, even those new in this field gain a good insight into products and services, resulting in more conversions.

  1. Enhances the SEO for the Website

Search engines like Google scan for relevant information when they show the results to a user, and the better the website can offer it, the better it is for the user. New-age SEO relies on much more than keyword placements in the content. It takes into account backlinks to other sites, PPC techniques, and now, it is also taking explainer videos into account.

The videos lend authority and credibility to the website, and when search engine algorithms pick up on them, it results in a higher ranking for the website. The  B2B website could get 48% more views if it has a video.

  1. Personalization

With explainer videos, you can personalize your videos and target various sections of the consumer base. It will make for very effective promotional campaigns. Every video you make could talk to a section of the client base, addressing their problems and concerns, which could differ from the other client base.

With the audience having varied perspectives and issues in today’s digital world, you cannot rely on a single video to do the job. Videos will give you a chance to customize your content according to their needs.

  1. Using Videos for Professional Platforms

By using videos, your website will get the attention it deserves on professional platforms like LinkedIn. It will help your B2B business to stand out in a sea of general messages. It creates powerful networking because people are bound to sit up and notice when you talk to them directly.

There are few things as useful as audio-visuals for marketing and networking, and the explainer videos are a powerful tool to help you do just that.

  1. Story-Telling

Every business has an exciting story to tell, and you could tell them through your robust and engaging videos. Your videos will serve a purpose in your marketing campaigns, but they can also be inspirational and entertaining.

You could explain the intricacies of the process in which your service or product is concerned and talk about how it can simplify lives. Rather than going through tedious texts, the audience will love it when you break up the complexities into smaller parts and tell a story behind each of them.

B2B companies are reaping the benefits of explainer videos, and it could very well be the next big thing that can propel your business towards success as well.