One of the primary objectives of every publishing business is getting their message to their audience. Today, Google and Facebook are two primary advertising platforms used to push ads. However, due to the increased competition on these platforms and high costs, reaching the audience is getting complicated. It is where video networks come into the picture.

Video Ad Networks
Source: Pexels – Bruno Massao

There are many video ad networks to choose from which can bring you closer to your customers. It also means you don’t have to rely on Google and Facebook for advertising entirely.

WhatAre Video Ad Networks?

Video ad networks link advertisers with advertising spaces across different channels.  The ad network is like an intermediary platform between publishers and advertisers. If you have a publishing business and want to reach your target audience, you need to select the best video networks to promote your business.

What to Look for in a Video Ad Network?

Most people wonder how to select a video advertising platform. What kind of features it should have and so on. Here you will find what you will want in your preferred video network.

Targeting Options

Every business has a unique audience, also known as the target audience.  Publishing businesses also have their target audience depending on the type of content they publish. The best video networks allow you to be as specific as possible with your target audience. These platforms will provide you with additional targeting options like geo-targeting and contextual targeting.

Some video networks also allow you to show ads based on the behavior patterns of audiences. It allows you to display only relevant ads to the audience that positively influence the prospect and help achieve higher conversions.

Powerful Analytics

Analytics allows marketers to check the video’s performance in the ad campaign and make better use of the advertising budget. Leading video ad networks provide powerful analytical tools that allow publishing businesses to find how their ad campaigns perform.

With the correct information, publishing businesses can perfect their marketing strategy to increase conversions.

Support Multiple Video Formats

Today we enjoy videos in various video formats like mp4, avi to name a few.  It would help if you looked for video ad networks that support a wide range of video formats. It allows you to experiment with different video formats for your ad campaign and select the best video format that suits your ad campaign.

Other Essential Features to Look for

The video ad network is as good as its features. If you look at the top video ad networks, each offers unique features that make it a powerful platform for varied campaigns. Here are some of the best features in top video ad networks:

  • Freedom to choose any ad model like CPC, CPM, CPA, and CPV
  • Video ad campaigns can scale across different platforms like web, app, and mobile platforms.
  • Easy to configure

To sum up, the emotional impact of online videos is significant. It helps create an emotional relationship through storytelling using sight and sound and connecting the viewer’s emotion to the product or service.

Video advertising networks allow businesses to reach their target audience through various channels at a lower cost. Following the tips given above will help you best networks to expand your brand reach and bring in maximum conversions.