Excellent verbal communication skills can make a difference in promoting your brand, with a profound effect on your personal and professional life. If you are a manager, excellent verbal communication is crucial in managing your team effectively.
According to personal branding guru Dan Schawbel, your communication skills can make or break your professional career. How you present yourself and communicate with others can determine your success when competing with others for the same opportunities and positions. A study also showed the majority of respondents consider verbal communication skills as the most critical soft skill in establishing a personal brand.
Reasons Why Verbal Communication is Essential for Managers
Verbal communication is the use of words and voice to impart your message to your audience. Among its vital components are your vocabulary, tone of voice, and body language. As a manager or executive, excellent verbal communication is critical in your success. Here are some of the reasons why:
- Persuasion – As a leader, you need to convince your subordinates to support you in achieving your company’s goals and objectives. As a subordinate, you must persuade the top management over your ideas and proposals.
- Correction – If your subordinates commit mistakes, how you explain the adverse effects of their errors will affect their future performance. Using diplomatic and friendly words can inspire them to do better next time. If you are at fault, admitting your mistake can earn you their respect.
- Productivity boost – Communicating your production goals to your subordinates in a convincing manner can inspire them to work their butt out. You can also ask for their inputs to bolster their engagement. Think also of ways to reward their hard work like providing cash incentives and team outings.
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Relationship building – Good verbal communication skills enable you to establish interpersonal relationships in the workplace. You can improve your coordination with other managers and enhance your engagement with your subordinates.
- Clarification – Clarifying issues with the management and your team needs the use of right words. Also, encourage them to ask questions to clear things out. It will enhance operational efficiency and prevent production errors.
- Job satisfaction – Through verbal communication, you can empower your subordinates and increase their contentment. Several experts cited the importance of a good manager in reducing labor turnover.
- Idea generation – If you communicate with your staff in a fun and engaging manner, you are encouraging them to open up. It will also allow your subordinates to suggest possible solutions to the problems you confront in your department.
- Barrier elimination – Through the use of encouraging and respectful words and actions, you can eliminate the gap, which usually separates the management and employees. You can establish a family-like relationship with your staff. Make sure your team members will not exploit you in the process.
- Staff motivation – The use of persuasive and motivating words can inspire employees to work harder to increase their productivity. By providing constructive criticism and feedback, you can boost the self-confidence of your team. You can also promise them salary increases and promotions as a way to motivate them more. Make sure to fulfill your promises.
As the team manager, it is your duty to optimize the performance of your subordinates. With persuasive verbal communication skills, you can inspire your team to work harder and help you achieve your business goals.
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