Opt-out of Tailored Ads


You are all probably aware of advertising, where these ads are served based on content of the web page that is currently in use. For example, if you are on the ESPN website, the ads on that page would be related to sports products. If you read a review on your mobile phone, you may observe ads for brands or mobile accessories of mobiles.

A buzz is behavioral advertising or interest-based where ads are displayed based on your past online interest and activities. For an example, if you are looking for ‘hotels in Singapore’


on a travel website, after seeing that you’ll visit every website having ads on Singapore hotels.

Like reading news on CNN, chatting with your friends or interesting cooking videos on YouTube then the ads will be around the same – Singapore hotels.

In other words, even if you have switched to a different website the ads are following you on the internet. With the help of browser cookies, online advertisers are able to track you towards the web as well as serving relevant advertising.


Procedure to opt-out of interest-based advertising

If you don’t like web companies to use past online behavior targeting ads on your personal computer, you have an option to easily opt-out. Microsoft, Google, Yahoo, Amazon and Facebook and other web advertising networks that offer you simple ways to opt-out of target advertising.

  1. Microsoft – To disable the personalised ads- Go to -> microsoft.com and then close->” The Personalized ads in the browser” setting only to allow generic ads. windows user can click ->”Start” button, click -> Settings-Privacy and then turn off ->“Let apps use my advertising ID for the experience on the apps” that are placed inside the existing apps.microsoft
  2. Google – Go to ->Google.com/ads/preferences and ensure that-> “Advertisement depends on your interest” after that setting is turned off. Later Google targeted ads opt out.
  3. Yahoo – yahoo provides an Ad Interest Manager (AIM) allowing you to opt out ads Google based on your interest with one click. Go to ->yahoo.com/aim and click on the blue ‘Opt Out’ button if you are needed to register your preference.
  4. Amazon – like Google, Amazon too delivers interest based ads on their own websites as well as external websites. Go to ->Amazon.com/gp/dra/info and then enable the setting that says you not to Personalize Ads from the Amazon for that Internet Browser. This is not linked to your account because it is cookies based setting and if you clear the cookies, your setting will be deleted.
  5. Facebook – Go to -> Facebook Settings, click on edit option against the setting ‘Ads based on my use of apps and website’ then -> select ‘off’ for the Show online interest-based on ads.
  6. Twitter – To disable interest based ads – Go to ->Twitter Settings on the webpage and then uncheck the ads “The Tailor ads on that based on the information over ad partners”. Usually, on the Twitter app, go to Settings-> Select Privacy-> then Select Advertising ->and enable the “Limit Advertisement Tracking” setting on twitter itself.
  7. IOS – On your iPhone or iPad go to Settings -> Privacy-> then select Advertising and turn on Limit Ad Track to opt-out on interest based on the ads from iAd, Apple’s advertising network. 
  8. Android – Open the Google Settings app on your Android phone then -> tap Ads and enable Opt out ads android on interest based.

How to Stop Interest-based Ads Altogether

The links we are having are to disable online interest-based ads from the most popular advertising networks through the Internet. If you completely like to stop interest-based ads from all companies on any device or website, you have to use web-based tools such as aboutads.info and networkadvertising.org These links provide a single window to help you opt-out of Interest-based advertising from all the member networks.

These tools also use cookies and therefore you should use them on browser and every device where you like to opt-out interest based ad. If you clear your browser cache your preferences will be lost.

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