Snapchat wants to show you ads based on what’s in your images
Snapping an image of a coffee mug. What about to add a filter with a Starbucks logo to finally complete the picture?
The sort of scenario may be possible soon on Snapchat, according to a patent application the company filed in January of last year.
Last week, the document made public and initially spotted by Business Insider, briefly, details the social network’s potential plans to offer special filters depending upon the objects, its technology is being able to recognize in a given image.
For example, the company explains a shot of the Empire State Building might trigger the option of a filter in which King Kong is swatting at airplanes and hugging the tower with a victim in the hand.
The application says, that a filter could modify angles depending upon where you are standing in relation to the structure and include sound effects or animations.
On concord the company’s ambitions don’t complete at playful landmark toppers, there is also money to be made in finding the subject content of your photos.
Snapchat proposes the Photo of a soup bowl at a restaurant could prompt a coupon for other menu item or a rundown of nutritional data. Restaurants could even offer the digital equivalent of a coupon punch card, where a several numbers of snaps of the corresponding product that would win the Snapchatter a reward.
Such as Google’s AdWords program, in which businesses can advertise on the corresponding search term, Snapchat visualizes advertisers bidding on ads for particular objects every day. The company claims it could also plug the system into its new advertising API (application program interface) so that brands could more simply buy the ads with third-party software.
Snapchat in present only eligible to offer this kind of picture overlay called as a filter based on your mobile’s location.
Snapchat has already built image recognition technology into the search function of its new Memories update, the proposal looks plausible. Nevertheless, with all patents, there is always a chance that the outlined technology will be never realized.
Snapchat declined to comment for this article
Other online advertising giants such as Facebook and Google are also racing to recognize and catalog the data of the huge troves of photos hosted or indexed on their corresponding sites. On concord, Snapchat’s integration of ads into its user’s photos and videos sets it apart from many of its competitors.
The company, at present valued at nearly $18 billion, is looking to load revenue to as much as $500 million to $1 billion per year by next year with a slew of new ad products, including its new API.
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