How to link and automate your online accounts

Link and automate your online accounts

Social media is an essential part of 21st century life. Especially, that’s true for business owners who are looking to connect with customers, potential investors and inflencers.

It can become extremely time consuming while having a social media marketing strategy is a necessity. Responding to customers between updating your profile coming up with content and sharing content. Managing your social media accounts can become a full-time job.

I really have been dialing in my social media efforts for minimal time effort and maximum output over the past six months. There are a few tools and strategies I’ve found that help automate social media. So I can focus on growing my business. Then give these seven techniques if that sounds like a plan.

1. Social media automation software and apps

The simple way to automate social media is by using automation apps and software. These includes Buffer, HubSpot, Hootsuite, Social Oomph, Social Flow and SproutSocial. Each tool may have unique features of their own. On concord, essentially they all allow you to schedule social media posts in advance. Monitor your accounts when someone mentions your brand.

Select just one tool and experiment with it if you’re just starting out by scheduling a couple of updates. Personally, I use Buffer and really like it. Most of the tool above have apps. So that you can stay up-to-date with your social media accounts while on the go.

I also like using Brand24 to find out who is talking about my company online. This is a social listening tool that shows me every person that mentions my brand both on social media or a blog post. They don’t do any social posting but the social listening feature is amazing. You can then acknowledge these mentions and thank people publicly.

Brand24 is used to find out who is talking about your company online. This is social listening tool that shows me every person that mentions my brand both on a blog post or a social media.

2. Fill in the gaps

Hootsuite type of automation tools can be a real timesaver. On concord, you can take that automation to the next level by using tools such as IFTTT and Zapier. Basically, these resources make it possible for apps, websites and systems to talk to each other. For instance, you could create a “zap” that automatically posts new WordPress posts into your Facebook page.

IFTTT gives you the ability to create “recipes”. You can sync your Google Calender with social media or online profiles. So that you never forget a birthday.

3. Sync your blog

You have worked pretty hard on that blog post or creating that infographic. It’s going to be seen by your friends and followers on social media why not ensure that? This is pretty easy to do since there are more than enough plugins if you use WordPress. This allows you to add social share buttons onto your page or automatically post on social media whenever you publish a new article.

Nevertheless, you can also sync your blog content and social media updates in advance with a tool such as CoSchedule. This handy service lets you plan out your editorial calendar in conjunction with the social media channel that you want the content to be shared on.

Remember, not all types of content works on all social media channels. I find that the content that does super well on Twitter doesn’t do as well on Facebook for my audience. My Google+ audience likes more in depth articles while my Twitter likes short nuggets of advice.

4. Recycle evergreen content

There’s a very good chance unless you literally that you have some old blog posts in your archives. You could share evergreen content while it wouldn’t make much sense to share an article that discussed the hottest marketing trends of 2010.

Evergreen content is timeless content that is still relevant. You could also use a WordPress plugin, or you could go through your archives like Revive Old Posts to simplify the process. A killer tool that I use called MeetEdgar that allows you to publish a post. Automatically, recycle your top posts several times on a schedule.

5. Tweet multiple times

There’s also no rule saying that you can’t post that multiple times while you don’t want to be the person who is flooding your fans’ feeds with the same link to a recently published article. In fact, the most effective Twitter users tweet 3 times per day. You’re increasing your chances of it getting noticed by a different audience even if you only send out the same content.

You’ll find that they are from all over the world if you look at your audience. You’ll have followers online this means that whenever you tweet. I like to setup a schedule for tweeting several times a day at specific times. I then go online and find the best content mainly motivational quotes as they do super well as you can see from my Twitter stream and schedule them out over the coming months. This allows me to spend two to three hours once every three months finding good quotes. Remember, that you can always post something important to social media whenever you want. You don’t look inactive, this is just scheduling out so when you get busy.

6. Curate content

Social media isn’t just about sharing content that you’ve created. This is about sharing other people’s content. Thankfully, curating is easier than ever with the help of those automation tools that you have been using. For instance, Hootsuite gives you the option to discover suggested content that you’re interested in based on keywords. Buffer allows you to create a posting schedule based on updates from within your network.

Newsfeeds such as dlvr.it, Scoop and Feedly. It can also be used to curate and share relevant content. On concord, if you need a more robust content curation tool. There’s no better option than Curata.