It is almost with nostalgia that we remember the days when an email service had one purpose only — keeping in contact with important people. Even back then, it didn’t take it long to become a means of transferring files and receiving newsletters. Many of its original functions have been taken over by other services since, and yet — email stands strong. How come?

For one thing, one useful purpose email still serves is identity verification. And thank heavens for that! With phishing on the rise, there’s no saying what the extent of the disaster would be if it were otherwise.

Albeit other services have taken over some of the functions of the original email, many others (alongside new ones) are going strong. Here are some facts on why email still matters in 2019.

2019 Email Statistics

Listed below (in no particular order of appearance) are some of the most stunning stats the email service has scored so far in 2019, in terms of marketing campaigns:

30 percent of marketers claim email marketing generates the highest ROI
66 percent of marketers personalize email campaigns
64 percent of marketers use mobile-optimized designs for email campaigns
67 percent of marketers use big data for personalization
65 percent of marketers say dynamic email content is crucial to personalization
77 percent of marketers use email services to send personalized content to subscribers
61 percent of consumers prefer brands contacting them via email

What About Spam?

Whenever someone mentions benefits of email, someone else says “what about spam messages”? Seriously, those are not exclusive to emails; SMS messages are even more annoying, given that they are impossible to avoid unless you unsubscribe. Email providers at least offer a spam folder and a possibility to create a blacklist. So, once again, what about spam?

Well, here’s some trivia to make your day. Although the term “spam” is used profusely, not many people know its origins. It made its first appearance in a Monty Python sketch, but that was known only to a specific audience. The term was widely used in MUDs (multiplayer real-time virtual world), which predate the email service. Namely, they were popular in the ’80s of the previous century. Curious, isn’t it?

Email: The Future of Marketing

Email is certainly the presence of the marketing, and likely to remain its future, too. The reason why email campaigns are so widely used is that they are the cheapest way of advertising, and they reach far more people than any other strategy. For one thing, reading emails is free. Also, electronic messages are accessible across all devices.

As for the latter, emails are more frequently being accessed via mobile devices, which is not surprising in the slightest. Still, that fact presents a myriad of new opportunities, especially keeping in mind that 70 percent of mobile readers re-read their emails. To top it off, they are also 65 percent more likely to click on the offer than computer email readers. Statistics has it that one in three mobile email readers click through. Finally, a great majority of email subscriptions takes place on mobile devices. Still not convinced?

Benefits of Email Automation

Automation appears to be the future, seeing as the hectic times don’t allow for personalization. Still, email offers better prospects in terms of the latter, and many marketers use personalized emails to boost sales.

That aside, stats have it that 82 percent of B2B and B2C companies use marketing automation to improve their campaigns. There’s a good reason for it: research shows that businesses using automated email campaigns stand a 133 percent higher chance of getting the concept of relevant electronic messages right. And so it is; email campaigns generate a tremendous percentage of revenue, making investments well worth it.

Email campaigns, specifically, do the following:

Increase revenue for B2B marketing automation systems by 60 percent per annum
Generate 50 percent conversion rates for B2C marketers
Generate over 75 percent of email revenue
Generate 152 percent higher click-through rates
Generate six times more revenue than other email types
Generate eight times more clicks than other email types
Are read in 70.5 percent of cases

Exactly how lucrative are email campaigns? According to 2019 figures, they generate an ROI of 3800 percent globally. The average order value per email is three times higher compared to social platforms alone. An email’s ROI stands at 28.5 percent, as opposed to direct mail’s ROI of 7 percent.

It’s no wonder, therefore, that email marketing campaigns are gaining momentum. Here are some updated stats:

Email marketing campaigns generate $44 per each $1 investment
60 percent of marketers use conversion rates to evaluate the effectiveness of emails
18 percent of businesses report a thrice higher ROI in 2019 than in 2019
29 percent of marketers use ROI metrics to keep track of campaign effectiveness
77 percent of ROI is generated by segmented and targeted campaigns

Everything considered it is safe to say that email is here to stay. It’s not going anywhere. Sharpen you mouses and get to work! Keep in touch with those important people around the globe!