Ava launches a Pregnancy Identifier
Ava launches a wearable fertility tracker seems for the gradual rise in estradiol stages at the initial stage of the fertile window that signal the body is going to present for ovulation, and the rise in progesterone stages a few days in a week or so later that signify ovulation comes to an end.
Hormones urinary LH and estrogen 3 glucuronide those are metabolite of estrogen were tracked as well as with physiological parameters, including bioimpedance that is an approximation for pulse rate, body fat, sleep, breathing rate, movement, skin temperature, heart rate variability, perfusion and heat loss that is the movement of blood from capillaries into tissue.
While a woman is sleeping, Ava’s fertility tracking bracelet is worn and uses them to predict her fertile window and automatically collects these data points. The results of the Zurich study display the Ava device per cycle
It detects an average of 5.3 fertile days with an accuracy of 89 percent.
While dated technologies such as temperature and period tracking have been displayed to be effective methods, with the Fitbit generation, mobile app approach and could resonate. It also serves to eliminate problems of human error, not remembering to track at all or measure the temperature incorrectly.
Recently by the FDA, The Ava fertility tracker also was approved as a Class One medical device. In the future, Ava seems to end the trials with women with fertility problems like polycystic ovarian syndrome (POS).
Generally, Ava’s target market is women 30 and more than that who have been unsuccessfully trying to have a child for a few cycles, but it hasn’t still hit the magic a year mark that typically warrants a visit to the OB or Reproductive Medicine physician. The company received interest from women in their 20s and 30s who are not trying to conceive, but at present are focused on the fertility space.
In November 2015, the company announced that they had raised a $2.6 million venture round led by ZKB and Swisscom.
The Ava fertility tracking bracelet is available for pre-order since last fall, today the product is ready to ship and is available for $199.
We’re thrilled to share another Startup Battlefield is a successful story with the launch of Ava, and cannot wait to see what the next batch of Battlefield participants for us in store at Disrupt SF 2016, that takes place September 12-14 at San Francisco’s Pier 48.
Tickets to Disrupt SF 2016 are still available.
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