7 mistakes that ruin your infographics
A well-designed infographic is a powerful communication tool. An infographic draws the eye through a meticulous development that is a fact well curated. By using illustrations that help viewer understands the concept at a glance.
On concord all well-designed infographic. An infographic bad given leaves the viewer skeptical, suspicious or even confused about you as their source. Confirm yourself that you don’t make a fatal mistake in the design of your infographic below.
1. You do not tell the story Infographic integrated.
A reason must exist in strong infographics. You must be able to perfectly summarize your infographic goal within a sentence. Do you try to influence public opinion for persuading them or tell them?
The entire infographic should be organized around the concept of you. Think about how you’ll organize an essay on the same topic with the introductory paragraph and then the analysis of point-by-point. Draw your readers to the logical conclusion.
Here’s how to fix it.
During the process, always start by clearly stating your goals and keep on moving away from the target. When you do the final deleting, editing extraneous information that doesn’t serve your purpose and confirms the remaining elements in the most logical order for supporting your goals.
2. Infographic you have too many words.
The worst infographic seems just like short articles printed in the background of colorful illustrations.
Readers enter infographic expect a rapid injection of visual information. If they see hundreds of words then they would be out of the page and look for a different source.
If you need more words to get your point then good graphics card doesn’t work hard enough or your concept doesn’t lend itself to a format of the infographic .
Here’s how to fix it.
You should publish all your words in the format of a blog post.
After that pull out those facts and statistics that lend themselves to illustration and build your infographic around them. Include the link to your article in the introduction of an infographic. So those who want a deeper can find it.
3. Infographic you do not communicate the information.
An infographic depends on pictures to tell a story. Space is not provided for humorous illustrations that don’t convey the facts.
If the point of your data is a comparison of census statistics that displays the population boom in your town. A man holds a clipboard cartoon census is a poor choice.
A small group of people in the next group of vaguely bigger than people not much better. Your graphics that visually summarizes the comparison in a meaningful way that directly describe the numerical data. Readers need to put a glance and exactly how much the population has grown.
Here’s how to fix it.
For relevance check each element and dropped something pure decoration. Assign each task graphics to deliver the data points with more accuracy and impact as possible.
4. Data Infographic your question.
Questionable Data stands out clearly in the format of the infographic. Your resources must be perfect and your facts must be clearly stated.
Stick to some reliable sources. As they are clearly listed at the bottom of the graph. Dubious sources, Factual errors and grossly misrepresented the facts are unfortunate epidemic among marketers and intelligent readers see them soon. You need to present data responsible when all your communications depend on data and statistics.
Here’s how to fix it.
You must Dig into your source.
If you find information on Wikipedia or other less than stellar resource site. Follow the footnotes or do the research yourself until you find a reputable source for the information. Then read it carefully to confirm the version you started with is not distorted.
5. Your infographic contains errors.
The process of editing leads to some strange errors. The errors are easy to miss when you have read the original source but they are striking for your readers.
The common mistake is to edit the title such as “Exercise Reduces Risk of Early Death by Heart Attack or Cancer with X%” to read “Exercise Reduce Your Risk of Death by X%.”
Of course, the death risk is always 100 percent. So that the second statement that is common isn’t unreasonable. Another problem that can arise is a pie chart with parts that add up to more than 100 percent or graphed on axises wrong that does not describe the data correctly.
Here is how to fix
Hiring someone with fresh eyes is not the part of the manufacturing process for correcting your material. Better yet, ask some critical reader and provide them instructions to pick apart the pictures and text.
6. infographic contains meaningful statistics or distorted.
Correlation does not equal causation.
Hundred percentage of people who commit murder swallowed water in some form during the week they commit their crimes. Does the water cause people for committing murder ? Of course not.
The meaning of data can also be distorted through Graphics by placing a number of unrelated side by side. You can graph the number of bedbugs. As they are found in New York next level jet fuel consumption. For instance, implying that the bedbug population goes up by increasing. They affected fuel consumption.
This instance is clearly ridiculous but marketers regularly use two sets of figures. Those are not connected to manipulate their readers. If people see through this tactic then your credibility will be destroyed.
Here’s how to fix it.
If you include statistical correlations in your infographic, confirm that you can quote a reliable source that supports the connection. Do not graph the two sets of data at the same axises unless it actually shares measurements.
7. infographic you do not guide the reader’s eye.
A solidly built infographic will provide a help. The help is readers find their way through the data from starting to ending without visual confusion or interruption.
If the reader can‘t make sense of the data at a glance or if your design feels disorganized or cluttered. They will give up very quickly.
Here’s how to fix it.
Keep the simple font for the background and mercilessly cut your information for creating a simple visual that doesn’t confuse the eye. Use the size of type and graphics for the indication of the relative importance of each piece of information. Use lines or arrows for the attraction readers through the information and allow the negative space between the elements.
Making amazing infographic needs a commitment to visual storytelling, careful editing, and high-quality data. Fixing common problems will change your infographic to be a persuasive tool and strong.
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