In general, an entrepreneur is a visionary person with creative ideas and constant attitudes, always seeing business opportunities where others do not. Sometimes, due to lack of experience, new companies fail despite the desire of the new entrepreneur to keep going.
That is why there is a list of the most common mistakes that entrepreneurs make, and that ultimately leads to the failure of the company. Take note and avoid them from the beginning:
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Lack of industry experience
In business, things and changes happen quickly, and you may not have time to learn enough about it. Therefore, before undertaking, you must investigate the market in which you will be inserted to define if your project is demanded by the public and what is the competition that you will face, as well as your ability to face it.
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A bad location
Location is everything for physical commerce. If you are not in the correct location, you will not find or convince customers to come to visit us.
Before renting or buying a place, you should make a study of the number of people who daily pass through that space and its characteristics. Try to settle in a commercial area with good affluence, where there are people who are part of your target.
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The lack of business plans
It is necessary to know, at least, the key data about your project and the sector. For that, you must study the market, analyze the pricing policy, costs, profitability, the necessary investment and financing. The business plan will help you understand the key points, avoid mistakes, make projections, and above all, get capital and loans for your company.
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Wasting too much time developing the product and strategy
No product will be perfect, and no strategy will be foolproof. It is much better to make an analyzed decision, make mistakes and correct them. Although you must enter the market with a good plan and strategy, if you take too long, someone else may implement your idea and win the business.
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Starting without sufficient capital
Entrepreneurs often calculate a financing need a little above the initial investment and rely on the success of the company to finance themselves from the beginning. However, it often takes months or years for things to generate sufficient cash. Too short, an initial capital can doom a good project within a few months of its inception.
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Not having a market
The tendency to seek a market without competitors leads the entrepreneur to seek a market that is not enough to market a product or deliver a service. It is very important that you identify your potential consumers and ensure sufficient demand for your offer.
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Wanting to start big
It is an unnecessary risk. To do this, equip your business with second-hand equipment, rent instead of buy, start with a tight template and open a single branch.
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Excessive growth
Sometimes, entrepreneurs develop their business so quickly that it ends up dying thanks to their success, which in most cases is due to financial reasons. If your company starts to do well, you should develop a strategic and realistic plan for sustained growth.
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Insufficient advertising
You must bear in mind that you must advertise and promote your company, but not excessively, but rather you have the resources to do so. It also happens that some entrepreneurs think that customers will come alone and do not want to do any advertising or marketing strategy. The important thing is that you must make your company known to consumers.
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Being too lonely
A company is built on the team you form. By being surrounded by more people, you can lean on others and together face the challenges and challenges, so you will be more motivated to move your business forward and overcome failures.
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Abandon too soon
Entrepreneurship is not an easy task. It requires a lot of patience or determination to stay firm in your idea of moving forward. In many moments you will feel overwhelmed, but if your business is good, you will soon see its fruits if you work hard and effort. Remember that benefits generally do not appear in the short term. Also, read about charity crawford.
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Surround yourself with less capable people
You should not be afraid to hire more capable people because it is precisely those types of employees that you need for your company to be successful and not mediocre workers who do not carry out their work.
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