Video content is a vital part of any business plan these days. But not just any video will do. Polished, professional videos send the right message to your customers and can help drive sales and engagement. In this post, we’ll explain why video content is so important and what a Melbourne video production team can do for your business.

Professional Video

Videos Speak Your Customers’ Language

It sounds overly simple, but customers like it when brands communicate to them through videos. The internet used to be all about text, then it was about images. Now it’s about the video. Putting a video on your website’s landing page can increase conversion rates by over 80%. Even just using the word “video” in an email subject line increases the likelihood that your customers will open the email. It’s simple, really. Videos draw people in.

Videos Convey Your Brand’s Culture

A good video isn’t just about presenting facts about your products. It’s also about conveying information about your company. In a video, a savvy production team can show consumers exactly how to relate to your brand. Is your brand upscale? Luxurious? Down-to-earth? Eco-friendly? Socially-conscious? A professionally-made video will communicate that much more effectively than any blog post, ad, or amateur video can.

Videos Support Customers at Every Stage of Brand Interaction

90% of customers say videos help them make buying decisions. But that’s not all they’re good for. The right video can also build brand awareness. It can make people want to interact with and get to know your brand. It all comes down to how the video is made, what information it presents, and how it makes your customers feel.

Why are Professionally-Made Videos More Effective than Homemade Ones?

You might be thinking, “Sure, I get that video content is important. But why does it have to be professional content? Why can’t I just set up a tripod with my iPhone and post a few product guides on YouTube? As long as I put the right information out there, isn’t that enough?”

While you could do that, think of how many factors are at play when you make video content. You have to consider lighting, choosing the person in front of the camera, write a script, get the right equipment, and recruit someone to direct and produce the whole thing.

While home video-style marketing content can feel rugged and homespun and have its own charm, that’s not the same thing as amateur videography. Poorly-made videos don’t just leave a bad impression. They can be confusing. Hiring a production team ensures all that is taken care of properly, so your customers can get the right message from your videos without being distracted by the shoddy production quality.

Hiring a professional production team to put together video content can sound like an investment in time and money. And sure, it is. But the right production team will pay off in dividends in terms of sales and engagement, which will be totally worth it in the end.