When it comes to Instagram, people use it for brand engagement. The social media site’s engagement is much more than the other social media platforms. Yes, it has 4-12 times more engagement than the others do. According to an article published on https://www.entrepreneur.com, Instagram receives 54 times more engagement than Pinterest, 10 times more than Facebook, and 84 times more than Twitter. It is true you can boost your sales through this photo-sharing site. However, your brand promotion efforts are not always linked to sales figures. Now, what does that mean? Well, you need to look for metrics and tactics to measure your business performance to justify the marketing dollars and the time you spend on Instagram. In this article, we are going to walk through some of the best tools to measure your brand’s performance on this picture-sharing platform. Here are the three best Instagram Analytics tools you should use:

Instagram Analytics

Best Instagram Analytics Tools

  1. Sprout Social

    The tool combines content and management tools with analytics. Sprouts Social comes with a feature-rich editorial calendar so that you can schedule fresh content across different social networking sites, including Facebook and Twitter. The tool is best for big businesses that have stringent guidelines, as it has a central media library to cope with integrated editing tools. When new content is ready, make use of the push notification tool to update the user who is supposed to take the subsequent step. The step may include moving the content from draft form to the preview stage and from scheduled to final publishing. The tool also has a social CRM to direct conversations into a central ‘smart’ inbox. Accessing this feature will help you improve conversions in due course of time. If you want to know how to gain Like4Like and conversions on Instagram, you can research online to learn more about it.

  2. Keyhole

    If you want to track your business progress, you can use this tool. Keyhole gives you customer feedback in real time. For instance, you can use a particular keyword, hashtag, or account to get an idea of the emerging trends. The tool will let you determine which of the internal trends you use are fetching the best outcome. You will learn at a glance which of your activities is helping you gain more followers over time. Keyhole also helps you build a feed to track your competitor’s performance on Instagram automatically. You will learn what is working for their brand and what is not. This way, you can reap the benefits by capitalizing on the aspects that are working.

  3. SquareLovin

    It combines collective data such as overall followers and views with individual metrics for every post. It is done by scoring the overall level of engagement on Instagram. The best feature is letting you know the best time to post on Instagram to give you results. The tool lets you know when you should avoid posting on Instagram. This information is useful if you are posting most of the time.


Using Instagram Analytics is not difficult. However, you should know your audience first and what they want. Then, you must pick the right tools to improve your brand’s performance accordingly.


Trudy is a Business Tech Analyst. He is very responsible towards his job. He loves to share his knowledge and experience with his friends and colleagues.

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