Free Yet Overlooked Google Tools For SEO Professionals


Looking for best free SEO tools? Want to become an SEO Professional? Are you interested in Internet Marketing or do you want to promote your business online through Google?

There’s no time to sit back and wait for the competition to pass you if you have any interest in search engine optimization. You need to implement the best tools, to be proactive, tracking your progress and staying current with search engine changes. Sometimes the best search engine optimization is a free tool.

I have discussed a variety of tools in the past that you can use to boost your online presence, reach a larger audience and take your revenue to the next level.

I’ll examine 10 of the top Google tools for SEO professionals. Nevertheless, I’m moving past the most well-known tools. You won’t find the Google Search Console or Google Analytics, Keyword Planner Tool on the list in other words.

Instead of sharing tools that you may not be using, this could have a huge impact on what you do.

Google Mobile-Friendly Test

Approximately 60% of searches now come from mobile devices.

It’s important to understand the impact that this can have on your search engine results as somebody interested in SEO. Google has made it clear that your website should be mobile friendly. So this isn’t something you should take lightly.

The search engine giant is doing its part to make your life a bit easier. To determine if your website is mobile friendly or not in just couple seconds with the help of the Google Mobile-Friendly Test tool.

If you are an SEO professional, then you should use these 10 free Google tools regularly to fine tune your campaign and get the maximum ROI.

After entering your URL, click “Analyze,” you want to see something that looks like this.


There’s no gray area with this free tool as you can see. Your website is either mobile-friendly or it isn’t. But this will impact your search results.

Don’t waste another day before making the necessary changes if your website fails this test. A mobile-friendly version of your site could do wonders for your search engine rankings. As well as the amount of organic traffic that you generate.

Google My Business

Local SEO is big business. You need to built around search engine optimization, implement a sound strategy if yours is a local company looking for drive business online.

This starts with Google My Business for most. You’re in the position to provide prospective customers with more information on your company. This includes business hours, contact phone number and location. This is a simple free search engine tool.

Statistic should be considered, shared by Social Media Today: local searches lead 50% of mobile visitors to visit stores within one day.

Creating a Google My Business listing doesn’t guarantee online or foot traffic. Definitely, it moves you in the right direction.

On the web, there’s an example of how a listing appears:

Google My Business

As it can take some time to get up to speed, your listing may not look like this on the first day. For instance, as time goes by, you need to add more photos. Consistently you’ll hope to generate positive reviews along with this through social media to improve rank on search engines.

For all business owners, Google My Business isn’t a tool. On concord, it’s one that local companies can take full advantage of.

Google Page Speed Insights

It all depends on what you’re trying to accomplish. This is necessary to find your website at the top of the search engine rankings if you need. It’s also a good idea to best serve your visitors.

You want your website to be as fast as possible in other words.

The content on your website loads fast has an impact on your rankings and how users interact with your site. That’s the reason you need to ensure that your website is moving as quickly as possible, at all times for optimal search results.

You should be thankful to the Google Page Speed Insights tool as you never have to guess whether or not your site is up-to-par in regards to speed. It helps you to make your website fast on all devices instead.

The following will be provided for running an analysis:

  • Confirm to check both the mobile and desktop tabs. Your website is up to speed on every device type as you want to make sure.
  • Google provides advice on things furthermore, you should fix. You may find a few ways to quickly increase the speed of your site by taking this information.


Google Correlate

While researching keyword data, are you the type of person who wants to go above and beyond?

There are a few tools that help you generate the best results if you fit this mold. Google Correlate is one of them.

You can uncover search patterns that “correspond with real-world trends” with this. Google Correlate is a free tool that focuses on relevant keyword research.

It provides keywords that are typically searched together in other words. For instance, maybe you run a search for “fat loss.”

Based around this subject matter you know that there are many keywords. On concord, this tool shows you the ones that most closely correspond with your primary keyword. With the help of this tool, you can develop your keyword planner.

Google Correlate

The Google Correlate tool can be your best friend if you have a strong interest in uncovering the best long tail keywords for any subject. With this, you can do yourself a favor and experiment before writing your next blog post. It may help you find a unique angle that you had previously overlooked.

Google Trends

Google Trends can help you touch on topics that are popular, a very powerful tool that is often overlooked by online marketers.

Additionally for exploring “Featured Insights,” you can also run a search for any topic or keyword that comes to mind.

For example, maybe you have a blog about social media. For this reason, you’ll want to stay current with the greatest and latest, in regards to Mark Zuckerberg and Facebook.

Google Trends

I want you to pay close attention to the details in the left column of the keyword tool, while the right column provides information related to Zuckerberg as well.

You can quickly come up with new ideas for future blog posts with a list of related topics. Maybe you’re covering Mark Zuckerberg today. On concord, tomorrow you can work in a mention of Elon Musk.

Google Trends doesn’t always provide data that you can use to your advantage. But, it’s well worth using on a regular basis in search engine keyword research from an SEO perspective. You never know when it’ll help you unearth that one topic that pushes a load of traffic to your website.

Google Chrome

If you are thinking that one browser is the same as the next then change your thinking. The reason is Google Chrome has a variety of SEO extensions that helps you make better decisions about your online marketing strategy.

For instance, the SEO & Website Analysis extension is one of the best you’ll find. You can instantly pull an SEO report for any website with this.

Google Chrome

This will not only provide the opportunity to track the impact of your SEO strategy, but it does the same for your competition. You will gain a better understanding of what you need to do as a result in order to move to the top of Google for your target keywords.

If you are opening to use Google Chrome as your browser, confirm that you also downloaded few SEO extensions. You’ll be surprised at how often you rely on it as a free tool and keyword planner once if you found the one that suits you best.

Google Alerts

You may not completely understand how this tool can help you reach your SEO-related goals just as it is with Google Chrome. Nevertheless, the more creative you will get by using Google Alerts more.

For your top three to five competitors setting up an alert is the best things you can do. This way you will receive a notice, anytime that they are mentioned by an online outlet. This vital for your long-term search engine optimization efforts.

Google Alert


It allows you to keep a beat on your competition and what they are doing. It provides you an opportunity for chasing after the same type of coverage.

There’s nothing wrong with tracking the bloggers and publications that regularly cover your competition. Reach out to the appropriate party and pitch your company once if you have a solid list in place.

If you are interested in offering or if you can prove that your company is just as important as your competitors. Don’t be surprised if this leads to positive coverage. Improving search results and mining positive link building opportunities if possibly a link back to your site.

Google Alerts is helpful for typing a topic and reviewing the “Alert preview.”

It’s time to create the alert and wait for the updates to roll in if you like what you see in the preview.

Google Voice

To get more profit in business, and you have to drive as much qualified traffic as possible.

Remember this, there’s more to a successful business than increasing website traffic. You must have a plan for converting these people into customers.

You should be a kind who needs to jump on the phone with prospective clients by depending on your business. In this case, you know how important it is to be readily available at all times.

Google Voice comes into play in this.

You gain access to one number for all your mobiles with this tool at your disposal. For instance, you can use Google Voice to bring them all together if you have more than one business line.

Google Voice

It offers free long distance furthermore, a simplified voicemail system and competitive rates on all international calls. If you wonder what else you can do with Google Voice, consider the following:

  • From your computer, send text messages directly.
  • To customize the caller’s experience create personalized greetings.
  • Read transcriptions and share voicemails online.
  • Receive calls from any mobile.
  • Getting started is a simple thing that requests a new number or by using an existing mobile number.
  • Follow the prompts and your account will be set up in no time from there.
  • You may not consider this to be a traditional search engine optimization tool. On concord, it’s extremely important to the success of your marketing plan in various ways.

Google Sheets

You may find yourself gravitating towards those with the best reputation for providing a high level of features with so many SEO tools to choose from.

Sometimes it’s best to get back to the basics while there’s nothing wrong with turning your attention to SEO keyword research tools. If you’re new to SEO and want to keep a close watch on everything that you’re doing as it’s particularly true.

I advise you to use Google Sheets for various SEO related tasks time and time. These includes:

  • Creating a content calendar for your blog.
  • The keywords that you have targeted in the past will be tracked. As well as those you want to touch on in the future.
  • Tracks the number of links to your site that includes where they come from.
  • When you’re sharing SEO duties with other people along with the above, Google Sheets can also come in handy.

You may want to collaborate on long tail keyword selection for instance. Rather than send hundreds of emails back and forth. Create a Google Sheet and share the information. All times, this helps to keep everyone on the same page. Thus avoiding overlapping work and potential keyword planner mistakes.

You might be willing to choose from one of the templates that are provided by Google although a blank spreadsheet is typically the best way to start.

This isn’t the most powerful SEO tool, but Google Sheets is one of those simple things that can have a big impact on your business.

I don’t blame you if you’ve forgotten that the biggest search engine company in the world is the owner of the biggest video sharing website and 2nd biggest search engine in the world as it has been for more than 10 years.

Google Sheets

It’s essential to get involved with the creation and distribution of video if you have your eyes set on developing a comprehensive online marketing and SEO strategy.

There are many advantages to dedicate most of your marketing resources to YouTube that includes the fact that it has the largest user base of all video sharing services.

In Google’s search results, YouTube videos often rank high.

So, you may be able to have success with your YouTube videos if you struggle to push your website to the top of the rankings. You know that you can get your content in front of an audience of people who are interested in what you have to say with this approach.

Browse some of the most popular channels in your space if you want to see just how powerful YouTube can be. You’ll get a better idea of what has worked for others and that can help you develop a strategy for your social media and own online property development by doing this.


It doesn’t matter if you’re doing SEO for a national brand or a local company. It doesn’t matter what you hope to accomplish in the future or what you’ve done in the past. By using these one or more tools will definitely change your approach for the better.

Did you know that nearly 60% of B2B marketers say that SEO has the biggest impact on lead generation?

To ensure that it’s in good working order if you feel the same way now’s the time to examine your SEO strategy.

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